What is the Everything DiSC Office of Unicorns?

The Office of Unicorns is an advertising campaign for Everything DiSC. In videos and banners, individuals are depicted as their office's "Unicorn" by being able to adapt their natural behaviors to meet someone else's natural behavior. Everything DiSC is an assessment-based training program that has been developed and researched over the past 40-years as a tool to help increase inter-personal effectiveness.

Why Office of Unicorns?

The term Unicorn was heavily embraced in the tech and start-up world as it described an entity that was both elusive but highly sought after. Companies like Facebook, Uber, and Robinhood are good examples of companies that take what seems like a far-reaching idea and they are able to implement it in a way that catches on with the general public. Additionally, they are able to take their ideas and make them profitable.

From this advertising campaign, we see that Everything DiSC is trying to use this term as a way to promote how employees with strong interpersonal skills are the Unicorns of their office because they are highly sought after and potentially able to help add more value than their other colleagues.

What DiSC tool is the Office of Unicorns promoting?

Everything DiSC recently released a new platform for teaching DiSC. Everything DiSC Catalyst provides a way for learners to engage with their DiSC results in a way that isn't available with other DiSC tools. This platform also provides trainers and coaches an easier way to run a training virtually.

The platform combines content in four different training areas:

1. Workplace Culture / Self-development
2. Emotional Intelligence
3. Management Training
4. Team Building / Inter-personal Conflict

In the past, each of these topics were represented by a single assessment and training program. Today, Catalyst combines all of these topics in one assessment experience. Trainers can then choose which topic they want to cover.